Greece's Public Power Corporation (PPC) has decided to launch a subsidiary in Turkey as it turns to cross-border energy trade in a bid to offset the loss of market share in Greece now that the local industry is entering the stage of full liberalization.
According to a PPC statement, its Turkish subsidiary is in the process of obtaining a license from the neighboring country’s regulator and its foundation forms part of the company’s general strategy to enter the new developing markets of Southeastern Europe. The subsidiary will trade in electrical energy, the statement added.