In this context, measures are proposed towards supporting short-supply chain sales, defined as sales with maximum one intermediary between producer and consumer, that will result in reviving rural areas by boosting smaller farms.
Where short supply chains are not possible, European quality labeling is proposed to make it easier for consumers to choose. The Committee also emphasizes the key role of digitization in production, buying and selling.
https://www.neweurope.eu/article/eu-economic-and-social-committee-calls-for-action-plan-on-agroecology/